Much of the argument in Philip Morris USA v. Williams (05-1256) on Tuesday (10 a.m.) will focus on what the Supreme Court meant as it sought over the past decade to refine constitutional “guideposts” on how heavily a corporation may be punished for wrongdoing. But over-hanging the one-hour of legal inquiry will be the simple fact that this case is about the tobacco industry and harms suffered by smokers. It thus pits familiar gladiators debating broad cultural questions over whether and how to make Big Tobacco pay.
Perhaps symbolic of the case’s life-or-death overtones, a group called the Center for a Just Society has filed an amicus brief discussing how punitive damages should be used as a measure of the value of human life.
Business groups, on their side of the case, see it as an ultimate test of their ability to compete in global markets, with many industries tying their fate to that of Philip Morris.
If a Portland, Ore., widow, Mayola Williams ultimately wins the case, she would stand to get $79.5 million in punitive damages and $521,485.40 in compensatory damages. Her late husband, Jesse Williams, died of lung cancer – a heavy smoker, mainly of Philip Morris’ Marlboro cigarettes.
Mrs. Williams’ lawsuit was a wide-ranging attack on 50 years of the company’s conduct, and her lawyers urged the jury to impose heavy punitive damages – not only for the harms done to Jesse Williams, but to other, unidentified Oregonians, many of whom, they argued, would get lung cancer after smoking Marlboros. They told the jury: “It’s fair to think about how many other Jesse Williams in the last 40 years in the state of Oregon there have been.”
The verdict in her favor, and the way it was reached, led to the legal questions at stake: how high can punitive damages go in relation to compensatory awards, may some kinds of corporate misconduct be punished far more heavily than others (for example, actions that arguably result in human death or injury), and may a punitive damages verdict be based in part on harms to victims who were not involved in a case as parties?
On Tuesday, the case will be argued for Philip Morris by Andrew L. Frey of the New York office of Mayer, Brown, Rowe & Maw, and, for Mayola Williams, by Robert S. Peck of the Center for Constitutional Litigation, based in Washington.
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