Belmora LLC v. Bayer Consumer Care AG
Petition for certiorari denied on November 15, 2021
Issues: (1) Whether, in view of the principle of trademark
territoriality, the zone of interests encompassed by
Lanham Act Sections 43(a) and 14(3) extends to the foreign
owner of a foreign trademark that has not registered
or used the mark in the United States; and (2) whether, in the absence of an express
limitations period in the Lanham Act, the timeliness
of a Section 43(a) suit for false association and false
advertising is governed by the most analogous state-law statute of limitations, or instead, by laches.
