It has to be galling for the company famed for its longstanding “It’s the Real Thing” advertising campaign to stand in the Supreme Court offering technical defenses for an outrageously misleading product name, but there we have it.  POM Wonderful v. Coca-Cola involves a Coca-Cola product bearing an emphatic “Pomegranate Blueberry” label, which consists of … Continue reading Argument preview: Justices to consider “truth-in-labeling” fruit juices